Hilo Iwanami

Web / UI / Graphic / Identity


Brand Identiy / PC website

Magari is a restaurant space renting service in Tokyo. You can rent the spaces from one hour at lower costs without any contract. The target market is younger people, especially girls who are 20 - 30 year of age and want to start a new coffee shop or a restaurant in the future. Magari is also popular as a private party space, since most people in Tokyo live in too small apartments to invite people to their house.

I designed their brand identity including the basic applications and their website. The challenge was to increase regular customers through the design.

Alternative logo Isolation area The front side of the coaster The backside of the coaster Sketchs Homepage Detail page Case About About About

All of the graphics are based on the brand concept “Easy Space, Easy Challenge”. “Cozy Ocean” is the theme of all of the graphic elements building the consistent representation for the brand.