Hilo Iwanami

Web / UI / Graphic / Identity

Hilo Iwanami

Web / UI Designer

Making something simple is not simple. Making something useful is no walk in the park. But I love those challenges. Since 2007, I have provided designs for a variety of different companies: electronic manufacturers, a telecom company, IT consuting companies, startups and others.

What I Do

Design As Problem Solving

I design Websites and UI from structures to details as problem solving with the combination of solid skills of Art, creativity and a scientific perspective.

My Approach 1


The key of successful design projects is empathy to users, I think. If you don't understand what people feel or do, they won't love things you make.

My Approach 2

Design and Craft for Your Brand

I design and craft to suite to your customers and your brand, instead of just assembling templates that anyone can find on the Internet. I would like to help clients make their brands more valuable.

My Approach 3

7 Steps of Design Projects

Basically, design projects have the 7 steps as the diagram above shows, no matter its size. I clarify situations, explore possibilities, narrow them down to realistic plans, and execute them.


Work Experience

2014 - 2015
Freelance Web /UI designer
UI designer at Phenomena Entertainment
2007 - 2012
Freelance Web and Identity designer


  • Honourable Mention
  • Bonin islands Poster Design Contest, Japan
  • Selected for The Exhibition
  • Aoyama Design Award, Japan
  • Honourable Mention
  • Bonin islands Poster Design Contest, Japan
  • Selected for The Web Exhibition


2003 - 2006
Musashino Art University, Japan
Interior design major (Industrial and Craft Design Department)

Recent Works

  • Web development and Graphic design for Lixil group
  • UIUX design consulting for ODELIC
  • GUI design for TOSHIBA
  • Icon design for NTT docomo


  • Illustrator

    8+ yrs

  • Photoshop

    8+ yrs

  • Flash

    3+ yrs

  • Sketch

    0.5 yrs

  • HTML / CSS

    5 yrs

  • Javascript

    1 yrs

  • Actionscript

    2 yrs

  • PHP (WP)

    2 yrs